SCHEDULE
BEST MARKETING PRACTICES PROGRAM
25-26 May, KYIV
VDNG, National Complex "Expocenter of Ukraine" (Pavilion No. 1)
1 Academician Glushkov avenue
| Day 1. 25 MAY | |
| Moderator: Oksana Stekhin, Business Development Director of Dentsu Aegis Network Ukraine | |
| 9:00 | REGISTRATION OF PARTICIPANTS |
| 9:00-18:00 | EXHIBITION OF ACHIEVEMENTS OF THE ADVERTISING INDUSTRY DEDICATED TO THE 20TH ANNIVERSARY OF THE ALL-UKRAINIAN ADVERTISING COALITION |
| 10:00-10:10 | WELCOME SPEECH FROM ORGANIZER OF KIAF Maksym Lazebnyk, CEO of All-Ukrainian Advertising Coalition |
| 10:10-11:15 | The fall of the Ministry of Magic. How advertising and marketing broke down and how fix it Pavlo Tayanovskyy, Strategic & Transformations Director of Carat Ukraine, KIAF Jury Chairman of Best Marketing Innovations |
| Luxury Marketing in Ukraine and in the world: development trends Dariya Kabanova, Director of Havas Media Ukraine, KIAF Jury Member of Best Marketing Innovations |
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| Advertisers who have stopped seeing only advertising solutions in everything Maxim Boritko, Integrated Communications Practice Partner of Rockets ROCKETS Growth Research & Development |
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| 11:15-13:30 | Crafts Christoph Everke, Partner of Serviceplan, KIAF Jury Chairman of Digital & Mobile, Gernamy |
| Brands as TV channels Marton Jedlicska, Chief Creative Officer, Umbrella, KIAF Jury Member of Film Craft and Branded Content & Visual Storytelling, Hungary |
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| Public relations - catalyst оf advertising campaign Kestutis Isakas, Director of Corporate Marketing of Reaton, KIAF Jury Member of OOH & Advertising Campaigns, Latvia |
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| PANEL DISCUSSION. Public communications: the whole truth about betrayal and victory Moderator: Irina Zolotarevych, Member of VRK Supervisory Board, Adviser on Communications of the Prime Minister of Ukraine. Participants: Artem Bidenko, Deputy Minister of Information Policy of Ukraine, Member of the Public Council of the Committee on Freedom of Speech and Information Policy of the Verkhovna Rada, Ex-Chairman of the Coordination Council of the Association of Outdoor Advertising of Ukraine, Irina Datsyuk, Head of PR and Marketing Direction of Export Promotion Office/ЕРО of the Ministry of Economic Development and Trade of Ukraine, Anna Popova, Director of Titanium Presentations agency, Vasily Zadvornyy, Director of Prosorro |
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| 13:30-14:00 | BREAK |
| 14:00-16:00 | The future of advertising: activation in shopper marketing Nadia Trikoz, Creative Director of Geometry Global Ukraine, KIAF Jury Member of Print & Publishing and Media |
| Marketing strategy - fish and meat Olga Kokoshko, Strategic Director of Kinograf |
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| The effectiveness of branded content: facts, case studies, trends Zoya Khilyk, Head of Client Strategies, StarLight Brand Content Zhanna Strelnikova, Marketing Manager, PepsiCo |
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| How premium content influences on the advertising market in Ukraine Anna Tkachenko, Director of Digital Direction and Director of Strategy and Development of 1+1 media group |
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| 16:00-17:30 | "I myself": The best examples of self-sufficient Out of home advertising in the modern world Natalia Reznik De Pirro, Head of Sales House of Prime Group Mariana Koropetska, Head of Marketing Department of Prime Group |
| Transformation in the behavior of Ukrainians. Future trends Natalya Volkova, Senior Trend Consultant of Trendwatching Ukraine |
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| Wave 9 – the meaning of moments Oksana Stupenko, Media Director of UM Lesya Antonenko, Head of Strategy and Innovations of UM |
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| PANEL DISCUSSION. TV vs Digital: arranged marriage Moderator: Julia Karpushina, CEO of Amplifi Ukraine, Aleksandra Bulygina, Director of Programmatic Direction within Amplifi Ukraine (Amnet). Participants: Andriy Partika, StarLightMedia, Dmitro Dutchin, U.A. Inter Media Group, Maxim Makarenko, Google Ukraine, Svitlana Kalinina, KWENDI, Sergei Salnikov, Institute for Media Auditing |
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| 18:00 | WELCOME DRINKS |
| 19:00 | CEREMONIAL SESSION DEDICATED TO THE 20TH ANNIVERSARY OF THE ALL-UKRAINIAN ADVERTISING COALITION |
| 20:00 | 20TH ANNIVERSARY VRK PARTY |
| Day 2. 26 MAY | |
| Moderator: Vlad Polonskiy, CEO of ROCKETS Growth Research & Development, KIAF Jury Member of Best Marketing Innovations | |
| 9:00 | REGISTRATION OF PARTICIPANTS |
| 9:00-18:00 | EXHIBITION OF ACHIEVEMENTS OF THE ADVERTISING INDUSTRY DEDICATED TO THE 20TH ANNIVERSARY OF THE ALL-UKRAINIAN ADVERTISING COALITION |
| 9:20-10:00 | EPICA AWARDS ON TOUR, KYIV SHOWCASE Showcase of the best TV commercials of the world according to the world industrial press Epica Awards 2016 |
| 10:00-11:40 | Oleina. Happiness is getting ready together Aleksey Demin, Creative Director of MullenLowe Adventa Evgenyi Roik, Head of Marketing of Bunge (TM "Oleina") Oksana Pleskova, Managing Partner of Mustang R&C Ukraine and OksiJen Poland |
| Licensing of brands is a reactive marketing tool Tatyana Ruban, Marketing Director of UDC |
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| Wings, legs and tails. Effective character in marketing communications Oles Kucherenko, Creative Director of Bambuk Design Studio |
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| Poster without words Nikolay Kovalenko, Owner, Art Director, Graphic Designer of dnkstudio, KIAF Jury Member of Design & Branding |
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| 11:40-13:30 | How Tabasco makes social advertising that collects millions Alexander Smirnov, Creative Director of Tabasco, Den Kozlov, Digital consulting |
| Don’t Wait. Just Make Eduardo Marques, Executive Creative Director of 180LA, KIAF Jury Chairman of Film & Radio, USA |
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| TOK-SHOW for advertisers and communication agencies. Part 2. "We do not know how advertising will look (as well as the whole world) in the future" Moderator: Maksym Lazebnyk, CEO of All-Ukrainian Advertising Coalition Participants: Alexander Smirnov, Tabasco, Victor Ishkov, BBDO Ukraine, Elena Derevyanko, PR-Service, Vlad Polonskyy, ROCKETS Growth Research & Development, Vitalii Tkachenko, independent expert |
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| 13:30-14:00 | BREAK |
| 14:00-16:00 | Creativity for: Grow vs. Empowering Samuel López, Creative and Art Director of Sr. y Sra. Wilson, KIAF Jury Chairman of Design & Branding, Spain |
| ABSOLUTely fabulous vodka Marko Edfelt, CCO and Partner of Satumaa Family Business, Finland |
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| VR and new technologies: a change in the mechanism of cooperation of production agencies with creative agencies and clients Vladimir Yatsenko, General Producer of Limelite, KIAF Jury Chairman of Film Craft and Branded Content & Visual Storytelling |
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| Creativity goes around Oleg Kiselitsa, Creative Director of Kinograf |
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| 16:00-18:00 | Why didn't your TV commercials take off online? Yaroslav Vedmid, CEO of Postmen |
| Love. Live. Be surprised. Qualitative video of UGC helps build the image of the brand. Cases: Love.Duru.ua and Fun.Duru.ua Irina Krivous, Marketing Director of Evyap Vladimir Kobets, Creative Director of AdProIsobar |
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| DIGITAL SPECIAL PROJECT FOR ONE HOUR Enough to bribe consumers! Rostislav Yanchenko, Creative Producer of D2 How to use the design to increase the conversion by 3 times. Vlad Dzyuba, Art Director of D2 Adaptive layout or mobile application? Evgeny Anokhin, Senior Mobile Developer of D2 Integrate and win! Sergey Derevianko, Team Lead Programmer of D2 |
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| Subway or Metro? How to choose your train and get off at the right stop?! Irina Mushtina, CEO of CF.Digital |
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| 18:00 | WELCOME DRINKS |
| 19:00 | AWARDS CEREMONY OF THE 18TH KIAF |
| 21:00 | KIAF PARTY |
* The program may subject to change
