INDUSTRY CATEGORIES


This contest consists of 12 industry categories and your project should be entered specifically on its appropriateness to the product or service and type of project (Film, Print&Publishing, OOH, Radio, Digital&Mobile, Advertising Campaigns). The emphasis is on creativity and results.

Contest categories

K-1-1. Food & Drinks | FILM

All food and drinks.

K-1-2. Food & Drinks | PRINT&PUBLISHING

All food and drinks.

K-1-3. Food & Drinks | OUT OF HOME
All food and drinks.
K-1-4. Food & Drinks | RADIO
All food and drinks.
K-1-5. Food & Drinks | DIGITAL
All food and drinks.
K-1-6. Food & Drinks | ADVERTISING CAMPAIGNS
All food and drinks.
K-2-1. FMCG | FILM

All fast moving consumer goods, including toiletries and cleaning products, and excluding food and drinks.

K-2-2. FMCG | PRINT&PUBLISHING

All fast moving consumer goods, including toiletries and cleaning products, and excluding food and drinks.

K-2-3. FMCG | OUT OF HOME

All fast moving consumer goods, including toiletries and cleaning products, and excluding food and drinks.

K-2-4. FMCG | RADIO
All fast moving consumer goods, including toiletries and cleaning products, and excluding food and drinks.
K-2-5. FMCG | DIGITAL
All fast moving consumer goods, including toiletries and cleaning products, and excluding food and drinks.
K-2-6. FMCG | ADVERTISING CAMPAIGNS
All fast moving consumer goods, including toiletries and cleaning products, and excluding food and drinks.
K-3-1. Durable Consumer Goods | FILM

All clothing and accessories, furniture and consumer electronics.

K-3-2. Durable Consumer Goods | PRINT&PUBLISHING

All clothing and accessories, furniture and consumer electronics.

K-3-3. Durable Consumer Goods |OUT OF HOME

All clothing and accessories, furniture and consumer electronics.

K-3-4. Durable Consumer Goods | RADIO

All clothing and accessories, furniture and consumer electronics.

K-3-5. Durable Consumer Goods | DIGITAL

All clothing and accessories, furniture and consumer electronics.

K-3-6. Durable Consumer Goods | ADVERTISING CAMPAIGNS

All clothing and accessories, furniture and consumer electronics.

K-4-1. Cars & Automotive Products & Services | FILM

All vehicles and related products and services, including petrol stations, breakdown and car hire services.

K-4-2. Cars & Automotive Products & Services | PRINT&PUBLISHING

All vehicles and related products and services, including petrol stations, breakdown and car hire services.

K-4-3. Cars & Automotive Products & Services | OUT OF HOME

All vehicles and related products and services, including petrol stations, breakdown and car hire services.

K-4-4. Cars & Automotive Products & Services | RADIO

All vehicles and related products and services, including petrol stations, breakdown and car hire services.

K-4-5. Cars & Automotive Products & Services | DIGITAL

All vehicles and related products and services, including petrol stations, breakdown and car hire services.

K-4-6. Cars & Automotive Products & Services | ADVERTISING CAMPAIGNS

All vehicles and related products and services, including petrol stations, breakdown and car hire services.

K-5-1. Retail, e-Commerce, Restaurants & Fast Food Chains | FILM

All shops and department stores, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.

K-5-2. Retail, e-Commerce, Restaurants & Fast Food Chains | PRINT&PUBLISHING

All shops and department stores, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.

K-5-3. Retail, e-Commerce, Restaurants & Fast Food Chains | OUT OF HOME

All shops and department stores, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.

K-5-4. Retail, e-Commerce, Restaurants & Fast Food Chains | RADIO

All shops and department stores, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.

K-5-5. Retail, e-Commerce, Restaurants & Fast Food Chains | DIGITAL

All shops and department stores, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.

K-5-6. Retail, e-Commerce, Restaurants & Fast Food Chains | ADVERTISING CAMPAIGNS

All shops and department stores, including online shopping, opticians, hairdressers and estate agents. All restaurants and fast food chains, including cafes and bars.

K-6-1. Travel, Transport & Leisure | FILM

All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms.

K-6-2. Travel, Transport & Leisure | PRINT&PUBLISHING

All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms.

K-6-3. Travel, Transport & Leisure | OUT OF HOME

All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms.

K-6-4. Travel, Transport & Leisure | RADIO

All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms.

K-6-5. Travel, Transport & Leisure | DIGITAL

All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms.

K-6-6. Travel, Transport & Leisure | ADVERTISING CAMPAIGNS

All transport and travel related services, including public transport and tourism boards. All entertainment and leisure related services, including museums, festivals and gyms.

K-7-1. Media & Publications | FILM

All media and publications, including videogames, streaming services, music, TV and radio stations.

K-7-2. Media & Publications | PRINT&PUBLISHING

All media and publications, including videogames, streaming services, music, TV and radio stations.

K-7-3. Media & Publications | OUT OF HOME

All media and publications, including videogames, streaming services, music, TV and radio stations.

K-7-4. Media & Publications | RADIO

All media and publications, including videogames, streaming services, music, TV and radio stations.

K-7-5. Media & Publications | DIGITAL

All media and publications, including videogames, streaming services, music, TV and radio stations.

K-7-6. Media & Publications | ADVERTISING CAMPAIGNS

All media and publications, including videogames, streaming services, music, TV and radio stations.

K-8-1. Financial Products & Services | FILM

All financial products and services, including insurance.

K-8-2. Financial Products & Services | PRINT&PUBLISHING

All financial products and services, including insurance.

K-8-3. Financial Products & Services | OUT OF HOME

All financial products and services, including insurance.

K-8-4. Financial Products & Services | RADIO

All financial products and services, including insurance.

K-8-5. Financial Products & Services | DIGITAL

All financial products and services, including insurance.

K-8-6. Financial Products & Services | ADVERTISING CAMPAIGNS

All financial products and services, including insurance.

K-9-1. Commercial Public Services | FILM
All commercial public services, including telecommunications, private healthcare and private education.
K-9-2. Commercial Public Services | PRINT&PUBLISHING
All commercial public services, including telecommunications, private healthcare and private education.
K-9-3. Commercial Public Services | OUT OF HOME
All commercial public services, including telecommunications, private healthcare and private education.
K-9-4. Commercial Public Services | RADIO
All commercial public services, including telecommunications, private healthcare and private education.
K-9-5. Commercial Public Services | DIGITAL
All commercial public services, including telecommunications, private healthcare and private education.
K-9-6. Commercial Public Services | ADVERTISING CAMPAIGNS
All commercial public services, including telecommunications, private healthcare and private education.
K-10-1. Corporate Image | FILM
All non-product-based campaigns, including event sponsorship and corporate responsibility.
K-10-2. Corporate Image | PRINT&PUBLISHING
All non-product-based campaigns, including event sponsorship and corporate responsibility.
K-10-3. Corporate Image | OUT OF HOME
All non-product-based campaigns, including event sponsorship and corporate responsibility.
K-10-4. Corporate Image | RADIO
All non-product-based campaigns, including event sponsorship and corporate responsibility.
K-10-5. Corporate Image | DIGITAL
All non-product-based campaigns, including event sponsorship and corporate responsibility.
K-10-6. Corporate Image | ADVERTISING CAMPAIGNS
All non-product-based campaigns, including event sponsorship and corporate responsibility.
K-11-1. Public Health & Safety | FILM

All public health and safety messages, including road safety, anti-smoking and safe sex.

K-11-2. Public Health & Safety | PRINT&PUBLISHING

All public health and safety messages, including road safety, anti-smoking and safe sex.

K-11-3. Public Health & Safety | OUT OF HOME

All public health and safety messages, including road safety, anti-smoking and safe sex.

K-11-4. Public Health & Safety | RADIO

All public health and safety messages, including road safety, anti-smoking and safe sex.

K-11-5. Public Health & Safety | DIGITAL

All public health and safety messages, including road safety, anti-smoking and safe sex.

K-11-6. Public Health & Safety | ADVERTISING CAMPAIGNS

All public health and safety messages, including road safety, anti-smoking and safe sex.

K-12-1. Social advertising and charity | FILM

Public awareness messages, government & forces recruitment, unions and associations, environmental awareness, state education, racial, ethnic & disability awareness, blood & organ donation, etc.).

K-12-2. Social advertising and charity | PRINT&PUBLISHING

Public awareness messages, government & forces recruitment, unions and associations, environmental awareness, state education, racial, ethnic & disability awareness, blood & organ donation, etc.).

K-12-3. Social advertising and charity | OUT OF HOME

Public awareness messages, government & forces recruitment, unions and associations, environmental awareness, state education, racial, ethnic & disability awareness, blood & organ donation, etc.).

K-12-4. Social advertising and charity | RADIO

Public awareness messages, government & forces recruitment, unions and associations, environmental awareness, state education, racial, ethnic & disability awareness, blood & organ donation, etc.).

K-12-5. Social advertising and charity | DIGITAL

Public awareness messages, government & forces recruitment, unions and associations, environmental awareness, state education, racial, ethnic & disability awareness, blood & organ donation, etc.).

K-12-6. Social advertising and charity | ADVERTISING CAMPAIGNS

Public awareness messages, government & forces recruitment, unions and associations, environmental awareness, state education, racial, ethnic & disability awareness, blood & organ donation, etc.).

ENTRY REQUIREMENTS 


Each advertisement constitutes one entry. 

Advertisements which form a campaign must be entered and paid for as single entries.

Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging. 

It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances. 

Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.


MATERIAL REQUIREMENTS


Make sure that the version you have uploaded is final and it can be used for judging and shown publicly. 


FILM:

Film are accepted as a link to YouTube or Vimeo. 

You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.

It is in your interests to provide the jury with a high-quality file version of your film.

No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.

All films should have 1/2 second black before and after the entry.

Films must be submitted as they originally aired and in the original language. You are required to subtitle entries in English (for non-English language entries) so that they can be more easily understood by the jury. 
Dubbing is not accepted, all visible speech must be subtitled.
We do accept translated voiceovers. If you are submitting a subtitled version, you must ensure that the script used is identical to the original ad. It is not permissible to substitute names, places or events for ones more relevant to an English-speaking audience.

If your idea relies on an idea that is culturally specific, we strongly advise you to include a slate at the beginning of the reel. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

For films over 3 minutes we require a 60-second edit.

We do not accept ‘case films’ in film categories.


PRINT&PUBLISHING и OUT OF HOME:

1. ONE IMAGE:  Jpeg, 150 dpi, RGB and A4 size, Please name all images with the title of the entry. For the purpose of judging impartiality, there must be no agency branding anywhere on your entry materials, with the exception of self-promotion or corporate communications, nor any reference to anyone who has contributed to the entry.

2. CASE FILM as additional supporting material. Case film is accepted as a link to YouTube or Vimeo. You should upload your case film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.


RADIO:

We require one digital file for each entry, strictly in the following format: MP3 Format. 

The MP3 specification for Radio entries is as follows: Bit rate 128 kbps, Compression ratio 11:1 File size should not exceed 3MB.

The maximum length for each entry is 180 seconds.

All entries MUST be submitted in the original language of the ad. 

Written Script: All entrants must submit a full and accurate English script for each ad entered.  Please note that these scripts will be read by the Jury, and must be provided accurately and in full. You may also supply case film as additional supporting material.


DIGITAL:

1. URL: A direct link to the web/app’s page, mobile website, an anonymous webpage set up specifically for the entry featuring images, text and video explaining your entry.

2. One presentation image strictly in the following format: Jpeg, 150 dpi, RGB and A4 size. This Presentation Image will be a summary of your entry and MUST be contained in one image. This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry. There must be no more than 100 words in total on this presentation image (excluding words contained in visuals). You MUST adjust your presentation image to the category you are entering.


ADVERTISING CAMPAIGNS:

1. One image:  Jpeg, 150 dpi, RGB and A4 size. This Presentation Image will be a summary of your entry and MUST be contained in one image. Name of the image must be same like your entry.

2. CASE FILM: Case film is accepted as a link to YouTube or Vimeo. You should upload your case film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.

3. Supporting Material

You may also supply relevant support material, depending on the campaign you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:

All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.

All video material should be uploaded as MOV/MP4. 

All audio files should be uploaded as MP3 files.

All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging.


ENTRY FEE


1-5 entries:  1800 UAH /  4200 RUB / 60 EUR / 125 BYN

6 and more entries:  1500 UAH / 3500 RUB /  50 EUR / 105 BYN

Please pay attention, prices are not include taxes.


ENTRY DEADLINE


April 28, 2017