Founder of one of the leading strategic branding agency's in Georgia - LIVE. More than 15 years in branding, management, marketing and sales, at both corporate and consulting side. One of the pioneers who introduced branding as a business discipline in Georgia. Established first in Georgia branding and communication strategy teaching practice at leading Tbilisi based university GIPA, awarded wit "best lecturer" prise at GIPA for its inspirational teaching of branding and communications. He is a frequent speaker on branding, strategy and communications with country's prominent TV and RADIO shows and events dedicated to branding and strategic communications. 

Alex leads an agency that executed many successful projects in branding and design with an international and local companies in Georgia e.g. EFES Georgia; Toyota Georgia; Dinamo Tbilisi (both football and basketball teams); Georgian Rugby Union; IDS Borjomi; Beeline, VTB, Brotmeister, Georgian National Bank, Georgian Government etc.