Frederico Roberto believes in the power of ideas and how they can still change the world. He’s been working in creative advertising and communications for the past 15 years, based in both Portugal and the UK for different global markets like EMEA, LATAM and Africa. Samsung, HP, Fox International Channels, Nestlé, Nike and BP are some of the clients he has worked for and has won more than 40 international awards including Cannes Lions, the South American El Ojo and the UK’s DADIs and BIMAs. At VML London he’s been the lead creative for Microsoft/Xbox, Bentley Motors and Virgin Active, pushing the industry’s creative boundaries by combining true human insights, new digital behaviours, innovation and outstanding creativity.