He started his career at Ammirati Puris Lintas as an art director. Later he worked at Saatchi & Saatchi, DDB and he was a creative director at JWT.

After this, he set up the independent ad agency White Rabbit with his partners where he has been working for more than ten years.

His creative work won him numerous domestic and international awards like Cannes Lions, AdStars, Mobius Awards, Kinsale Sharks, Cresta, Golden Award of Montreux, Lisbon International Advertising Festival, Golden Hammer, and several Effies (which makes White Rabbit the 75th most efficient independent agency in the world). He was a member of the jury at Cresta, Cannes Young Lions, AdStars, New York Festivals, Mobius Awards, Golden Award of Montreux, Lisbon International Ad Festival and Creativity International.

When he is not making ads, he likes to listen to his collection of vinyl records, take care of his exotic houseplants or count clouds. He happily opens a bottle of good wine to accompany any of these activities.