Juan Pablo is originally from Chile. With art direction and copywriting skills, he has worked over 15 years in BBDO and MRM/McCANN in Chile, BBDO and Contrapunto in Russia, and TBWA\Central Asia & Caucasus and Cheil in Kazakhstan.

After being working several years in Chile, he moved to Moscow, where he managed brands like Beeline, Procter & Gamble, Wrigley, Frito Lays, Mars and many others, for almost 3 years as an Art Director, Creative Group Head and Creative Director. Then, he moved to Almaty, Kazakhstan in 2009, to lead TBWA\Central Asia & Caucasus, transforming the agency in the Most Creative Agency of the region, during 5 consecutive years 2009, 2010, 2011 2012, and 2013, until he left in 2014.

Since the middle of 2015 he is the Executive Creative Director of Cheil Worldwide in Kazakhstan, and the agency already achieved the TOP #1 of the Creative Ranking in the region.

He has received more than 200 awards and nominations from many advertising festivals around the world, including Epica Awards, Clio Healthcare, Golden Drum, AD Stars, Red Apple, Kiev, Diente, Creativity Awards, Golden Hammer, IDEA, White Square, Summit Awards, PIAF, Popok, ADCR, and others, becoming the most awarded Creative Director in the region.

His works have been published several times in Lurzer's Archive (15 times) ranking him Top #9 (Copywriter) and #21 (Art Director) in the world during last 10 years. Also his works had been published at Communication Arts, Epica Books, Creativity Annual Awards and others.

He often collaborates as a jury at New York Festivals, Golden Drum, AD Stars, Creativity Awards, and other regional and local festivals.